Tahoe Tessie is a new golf and sport lifestyle brand originating from the Lake Tahoe area. This logotype was drawn by hand. It was important for the word mark to feel fluid and easy as a nod to the mechanics of a good golf swing. It also showcases subtle hints at the lore of the Lake Tahoe monster known as Tessie - mainly the crossbars of the capital T’s meant to invoke the vision of Tessie’s neck above the water.